Digital engagement company PTI has renewed its association with Championship football club Norwich City, with the new deal set to allow the team to take control of its own streaming product.

The extended deal will also include a new mobile app, website and data solution that will provide an integrated single-customer view, as well as a new ticketing platform and enhanced business intelligence capabilities for internal stakeholders.

PTI began working with Norwich in early 2019 and the two parties have renewed their association despite the club’s relegation from the Premier League last season. PTI has helped Norwich enhance its digital offering since partnering with the club.

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