Organisers for the Rugby League World Cup 2021 (RLWC2021) have announced that Glory Days will become the tournament’s international fan travel provider.
The Edinburgh-based company will manage and work with approved international agents to provide a range of ticket-inclusive experiences to the event in England next year.
Glory Days will also provide a direct-to-consumer retail programme for international fans, with a particular focus on emerging nations in this area to build engagement and drive a legacy for the tournament’s fan travel programme.
The firm previously supported the Rugby League World Cup held in Australia, New Zealand and Papua New Guinea in 2017.
International fan travel experiences will be available from September 1, with fans able to access full details via the website. Meanwhile, the details of the tournament’s domestic fan travel experiences will be released at next month’s pre-sale ticket window on September 21.
Jonathan Neill, commercial director at RLWC2021, said: “With 21 unique nations represented across our 32 participating teams, and millions of rugby league fans around the world, we are looking forward to welcoming international visitors to England next year.
“Crowds are slowly coming back to sporting events which is providing added consumer confidence, so we hope Rugby League World Cup 2021 offers a world class event for people to plan for and look forward to. We will offer a full refund should there be Government restrictions which lead to reduced capacities or if the event is cancelled due to circumstances out of our control.
“We expect up to 10% of our ticketed audience to be international fans and with Glory Days want to provide unforgettable and unique experiences within England, including at our 18 host towns and cities.”
The partnership with Glory Days aims to support the tournament’s ambition to be the most fan-focused Rugby League World Cup.
The tournament will see 61 matches played across 21 venues between October 23 and November 27, 2021.
Dave Hardy, managing director at Glory Days, added: “Glory Days is passionate about rugby league and the role that Rugby League World Cup 2021 can play in the sport. With our expert knowledge and experience on international event travel we’re looking forward to working with the team and agents across the world to enhance the fan experience at the biggest and best Rugby League World Cup ever.”
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