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Snapchat and Atom Tickets raise the curtain on social ticketing service

Snapchat has launched Movie Tickets by Atom to provide users in the US and Canada with trailers and the ability to purchase tickets within the social media platform.

The app, launched in partnership with cinema ticketing firm Atom Tickets in June as part of the line of minis, also allows users to share movie plans with friends within Snapchat.

The COVID-19 pandemic shuttered cinemas in March, though some circuits have gradually started reopening their doors to customers across the US.

Atom said it surveyed 16,000 moviegoers online and found that 74 per cent are ready to return to theatres in the next month, with 40 per cent interested in an immediate return.

“With safety measures in place and movie fans eager to return to the movies, we knew the timing was right to launch Atom’s ticketing experience on Snapchat,” said Matthew Bakal, co-founder and chairman of Atom Tickets, whose backers include Disney and Lionsgate.

“We’re happy to provide a safe, contactless digital service that gives movie fans what they want – a little time to escape and enjoy a movie.”

Movie Tickets By Atom Snap Minis allows users to “bypass the group texts and money requests that come with organising a traditional movie night with friends.”

Following a ticket purchase, Snapchatters can share a post containing event details with individual friends, a group or to a Snap Story. The post will include a link for friends to get their own tickets to join in and choose seats nearby.

The mini allows users to share a film’s synopsis and trailer to the social media app and can bring their Snapchat Bitmoji into the experience and see it in their selected seat when they link their account with Atom.

The service also works in line with COVID-19 safety precautions as seating maps will correlate with the capacity limits observed by cinemas in compliance with state and local officials. The app also promotes contactless ticketing, one of the key elements of exhibitors’ new CinemaSafe programme.

Alston Cheek, director of platform partnerships at Snap Inc., said: “We couldn’t be more excited to have ‘Movie Tickets By Atom’ launch on Snapchat. Atom has built a seamless ecommerce experience for the Snap Minis platform, bringing the best of Atom Tickets to Snapchatters across North America.”


Spotify is reportedly developing a ticketed virtual events feature to alert fans to artists’ upcoming online concerts.

The feature was first discovered by reverse engineer Jane Manchun Wong, who posted an image of the tool in action on Twitter. Virtual Events on Spotify are not yet available in the public-facing version of the streaming app.

The images show the Spotify profile page for the K-Pop supergroup BTS, where a new “Upcoming Virtual Events” section now appears.

The event page indicates that the artist will appear at a virtual concert on September 19 as part of the 2020 iHeartRadio Music Festival. Songkick is listed as the ticketing partner for this event, which Spotify already considers a partner after launching its concert discovery feature in 2015.

The company also works with ticketing partners including Ticketmaster, Resident Advisor, Eventbrite, AXS and eplus in Japan, which have all embraced virtual events amid the COVID-19 pandemic.