MyTicket-owner Deutsche Entertainment AG (DEAG) has entered the “extremely attractive” Irish market via a joint venture with three established concert promoters.

Through its UK subsidiary Kilimanjaro Live, the German company founded the joint venture Singular Artists, which it will hold a majority stake (55%), together with the promoters Fin O’Leary, Brian Hand and Simon Merriman.

Singular Artists will organise concerts and events in Ireland and Northern Ireland, with the aim to develop into an independent brand in the coming years.

In addition, DEAG also plans to expand its ticketing business to Ireland with its platforms MyTicket and Gigantic following the operational launch of Singular Artists.

Detlef Kornett, member of the executive board of DEAG, said: “DEAG is expanding despite the crisis. We are not only retaining our key personnel in the Group, but even expanding it.

“The Irish market is extremely attractive. We will position ourselves there with top-class content and grow. Already today, over 8,000 events are held in Ireland every year. Together with our own events, these form an excellent basis for the expansion of our ticketing activities to Ireland.”

The three promoters from the Irish event market have worked with many internationally renowned artists including My Chemical Romance, Sufjan Stevens, Fontaines DC, Alanis Morissette, Daryl Hall & John Oates (pictured), Billy Connolly, and Marc Rebillet, among many others.

Stuart Galbraith, chief executive of Kilimanjaro, added: “We are pleased that this expansion opportunity has opened up for us in these challenging times for the live entertainment industry. We are all looking forward to presenting concerts and events to our audience again soon.

“Ireland is an attractive market within the EU. We are starting off with a strong team and are now building the foundations to conquer the Irish market once the pandemic ends. The DEAG Group’s strength also lies in the fact that it recognises such opportunities and has the ability to seize them.”

Image: Raph_PH / CC BY 2.0 / Edited for size