Movistar Arena Argentina in Buenos Aires has implemented a new ticketing system via a partnership with Vivaticket.
The ticketing firm provides ticket solutions for the leisure, culture and tradeshow industries – and counts FC Barcelona and Musée du Louvre among its partners.
The 15,000-capacity Movistar Arena Argentina is operated by ASM Global, which organises concerts and manages more than 300 stadiums around the world.
The move to Vivaticket, which has a presence in more than 50 countries and operations in more than 2,600 facilities, will allow customers to access a 3D tour with a 360-degree view of the sectors of the venue ahead of buying tickets.
Gabriel Dantur, general manager of Movistar Arena Argentina, said: “Our commitment is to offer the public an experience at the level of the best entertainment centres in the world. That experience begins when buying the ticket for the show, that’s why we chose the Vivaticket system.”
Luca Montebugnoli, executive chairman of Vivaticket, added: “It is a real honour to be side by side with the Movistar Arena Argentina team working together to welcome thousands of fans with the help of our innovative ticket sales platform.
“We are thrilled to be Movistar Arena’s partner on this important stage and we are confident we can greatly improve the shopping experience of the audience.”
Movistar Arena Argentina, which was inaugurated in November 2019, will kick off its ‘Feel at Home’ concert streaming series this month, its first cycle of live music events without an audience.