CTS Eventim has announced changes to its ticketing system in order to accommodate the distancing mandates currently in place in its leading markets due to COVID-19.
The Berlin-based ticketing and live entertainment firm has introduced an algorithm to its system which automatically suggests seats to ticket buyers that have the required distance to other guests.
Germany has extended its ban on large events where contacts cannot be traced and hygiene regulations cannot be complied with until next year.
Eventim has unveiled a variety of options that can be tailored to the needs of venues, with a dynamic option that controls the allocation of seats and automatically ensures compliance with minimum distancing. Ticket buyers can still manually select the seats they would like, in which case the seats around a group of people will be blocked automatically.
In this variant, seats do not need to be blocked in advance, which means it is possible to utilise the permitted capacity better in each case than with a static concept.
As an alternative, fixed, predefined distances between seats can be specified in seating plans by using a special editing function. Through this method, seats can be removed from the outset, or individual seats and rows can be blocked, or patterns defined for determining which seats are available.
In addition, Eventim has introduced functions that will help track visitors post-event, such as its new Eventim CheckIn.
The firm said of the function: “By using this newly developed software, visitors to events can have their personal data conveniently recorded from their mobile phone, either in advance or directly on admission to the respective event. Personal details are stored on Eventim servers and later deleted in accordance with data protection regulations.”
The company has also noted that with its use of personalised tickets, which it has been using for a long time, visitor data can be logged automatically during the sales process.
Both variants, according to CTS Eventim, “ensure that if any coronavirus infections occur in connection with an event, the contact data of all the visitors potentially affected is rapidly transmitted electronically to the local health authority – without having to comb through innumerable forms filled in by hand, with all the proneness to error that involves.”
Alexander Ruoff, chief operations officer at CTS Eventim, said: “When cultural life is resumed step by step with concerts and events, visitor data logging and compliance with minimum distancing will pose ever greater challenges not only for promoters, but also for visitors.
“Both sides want simple solutions. As a high-performing developer of ticketing software, CTS Eventim delivers the solutions that are needed. We are glad that visitors and organisers of events can feel safer thanks to our IT competence.”