BSC Young Boys, the current Swiss football champions, have teamed up with experience automation platform Realife Tech to launch a new fan experience app.
The new platform offers users access to the latest club news, exclusive content and interviews as well as mobile ticketing features for season ticket holders or single match fans.
Adam Goodyer, founder and chief executive of Realife Tech, said: “Berner Sport Club Young Boys has always looked towards the future, taking its fan engagement to the next level and keeping fans safe while doing so.
“We’re proud to be a part of the Young Boys’ proactive, innovative solutions that will grant soccer fans the ability to enjoy such a time-honoured tradition this year. Moving forward in our partnership, we’re excited to bring the same level of seamlessly connected experiences to fans as in-stadium spectating evolves.”
Realife Tech, which has headquarters in London and Los Angeles, unifies data from every event venue system, then analyses the data to provide personalised digital experiences. The company works with venues and events, including The O2, London, Tottenham Hotspur Stadium, LA Galaxy and Indianapolis Motor Speedway.
Daniel Marti, Young Boys’ head of marketing, said: “We’re thrilled to be working with Realife Tech to strengthen our fan engagement capabilities, starting with personalised delivery of information to our visitors. The safety and comfort of our fans is our highest priority, which Realife Tech’s platform will help streamline as we look ahead to the new season and beyond.”
In addition, the club and its partner, sports marketing agency Two Circles, announced this week that sales for 2020-21 season tickets have been halted after hitting 16,500 renewals, despite guidelines limiting the number of spectators at games at 1,000.
The Swiss top-tier club also reported that 11,000 season ticket holders chose to purchase at full price to show support for their club despite the offer of a 20 per cent discount. Marti said the club is “overwhelmed by the loyalty of the fans in very difficult times, and we thank them all for their trust in YB.”
Young Boys welcomed 600 fans to its 32,000-capacity Wankdorf Stadium this weekend for their first home game of the season. The Swiss government is expected to open up capacity restrictions from October 1.