CTS Eventim has been appointed as the official ticketing partner for the European Handball Federation’s (EHF) EUROs in 2022 and 2024.
The partnership is aimed at achieving capacity crowds and centralising ticketing for its flagship events.
The deal is also looking to provide the technical means for the EHF and the respective local organising committees to achieve the budgeted financial ticketing result for each European Handball Championship.
The agreement, which was formed after a Europe-wide tendering process, also includes the development of an international customer data base for the EHF.
Martin Hausleitner, EHF secretary general, said: “Together with CTS Eventim as a strong and experienced partner at its side, the EHF centralises the ticketing for the EHF EUROs in 2022 and 2024.
“This is an investment into the future of our flagship national team event and milestone in our overall all digital strategy for the next decade. Through this partnership we are expecting an internationalisation of ticket sales while offering the highest-possible quality and service standards for all handball fans.”
Alexander Ruoff, chief operating officer of CTS Eventim, added: “We very much appreciate EHF’s landmark decision to take ticketing into their own hands. We are pleased to provide EHF and the LOCs not only with our established and acknowledged strengths in technology and marketing, but also with the unique combination of our expertise in international sporting majors and our in-depth knowledge of local markets.
“The EHF can count, of course, on the reliability of CTS Eventim in the midst of the coronavirus crisis. We look very much forward to this partnership and to taking EHF’s ticketing to the next level.”
The first tickets for the Men’s EHF EURO 2022 are expected to go on sale in November 2020.
The Men’s 2022 event, which is scheduled to run from January 13-30, will be held in Hungary and Slovakia. The Women’s 2022 event has been awarded to Slovenia, North Macedonia and Montenegro and will run from November 4 to 20.
In 2024, the men will play in Germany from January 12 to 28, while the women’s event will be organised by Hungary, Austria and Switzerland, and will run between November 28 to December 15.
The Men’s EHF EURO 2020 broke the event’s attendance record after welcoming 500,000 fans to arenas. It ended with victory of Spanish national team, who defended the title from Zagreb 2018.