AEG-owned AXS has entered into an exclusive ticketing partnership with Milwaukee-based Pabst Theater Group (PTG).

The deal extends to all four of the venues in the company’s portfolio, including The Pabst Theater, The Riverside Theater, Turner Hall Ballroom and The Backroom At Colectivo.

Under the agreement, PTG will use AXS’ wide-ranging solutions, including the Fansight purchase flow with 3D maps for seat selection, integrated venue website by Carbonhouse, dynamic pricing solutions, the Fan Account membership solution, paperless entry with AXS Mobile ID, AXS Anywhere with the AXS open distribution API, and more.

Gary Witt, chief executive of Pabst Theater Group, said: “Welcoming AXS as our exclusive partner is the next step in our commitment to an even greater ticketing experience for our customers. Between 3D seat maps, ease of use app compatibility and seamless ticket transfer options, AXS offers our customers a host of features that make the ticket buying process easier and more secure.

“From day one of The Pabst Theater Group, our focus has been on the customer experience and AXS is the next step in our continuing effort to make it the best it can be.”

The AXS Platform supports the full event lifecycle starting with discovery and the AXS Anywhere API which allows for promotion and purchasing on major social media, streaming, and discovery sites such as YouTube, Spotify, Facebook, Songkick, and Bandsintown.

The purchase step begins with the new fully-integrated Pabst Theatre Group website by Carbonhouse, which connects automatically to the venue-branded Fansight purchase flow enabling 3D view-from-seat, premium dynamic pricing and upgrade offerings that ensure PTG can maximise ticketing gross potential and boost ancillary revenues.

AXS’ patented ID-based ticket delivery solution, AXS Mobile ID, powers paperless entry into the venues, ensuring that PTG knows who is attending their events and fans know their tickets are genuine.

Post-event, PTG can continue the fan relationship with the Fan Account membership platform, offering rewards and personalised offerings for future events.

Dean DeWulf, senior vice-president, music division, AXS Ticketing, added: “Pabst Theater Group and AXS are coming into this partnership with identical goals. AXS is an excellent fit for music venues looking to maximize customer experience, distribution, revenue potential and data insights. We are incredibly proud to be partnering with Gary Witt, Matt Beringer and everyone at PTG as they continue their commitment to bring the best entertainment to the people of Milwaukee.”

Earlier this month, AXS entered into a multi-year agreement with the Calgary Stampede, the annual rodeo, exhibition, and festival which attracts more than one million visitors each year to the Canadian city.

Image: Mark Fay / CC BY-NC 2.0 / Edited for size