Motorsport Tickets has acquired Travel Destinations, a leading UK tour operator for sports car and historical motorsport events.
The move aims to broaden the Motorsport Network-owned company’s reach in the ticket and travel business, as it seeks to move towards a defined specialism within the motorsport space.
Travel Destinations, which is a specialist motorsport event accommodation solutions provider, including several historical races and club car tours, delivers a variety of on-site camping and accommodation options for customers.
The company, which claims to be the only sports car tour operator to be a member of both The Travel Association (ABTA) and UK Civil Aviation Authority (ATOL), is the official ticket agent of the 24 Hours of Le Mans, as well as the Nurburgring 24 hours, and Rolex 24 at Daytona, among other events.
Andrew Melley, founder of Travel Destinations, said: “It’s great to be joining Motorsport Network. Their enthusiasm, passion and skill set across the automotive and motorsport sphere, aligns perfectly with what has been our driving principle of the business.
“The ability to leverage their extensive digital knowledge to open up the Travel Destinations’ product offering to a wider audience, the opportunity to bring new commercial partners into the fold and support the business with a complementary online service, is a once in a lifetime opportunity.”
Motorsport Tickets is the Motorsport Network’s ticketing and experiences brand, created from the integration of leading ticket providers BookF1 (UK) and SportStadion (Holland) in January. The integration with Travel Destinations is part of the network’s strategy to expand Motorsport Tickets into a global platform. It is already available in seven languages and five currencies.
The new platform launching at the end of the year will expand to accommodate 15 languages as part of its first two-year roadmap, and follows the expansion of Motorsport.com from a single language web platform.
Mehul Kapadia, chief operating officer of Motorsport Network, added: “Motorsport Tickets’ acquisition of Travel Destinations, brings their unique suite of products to our digital ticket platform, complementing our wider Formula 1 and MotoGP travel products already being offered.
“The focus now is on delivering this audience with these rich motorsport experiences. It also strengthens Motorsport Network’s overall presence across automotive and motorsport-based experiential products.
“This complements our acquisition of Canossa which organises annually over 300 premium events & experiences, and Duke Travel which is the Official Licensed Travel Partner of the Isle of Man TT Races. We’re excited by the future product road map we can forge together.”