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UMG announces collection of music-based experiential hotels

Universal Music Group has unveiled UMUSIC Hotels, a new global collection of music-based experiential hotel properties.

In partnership with investment group Dakai U-Ventures, the companies announced the first three locations to be Atlanta, Orlando and Biloxi in Mississippi, with additional cities across the US and globally to be announced at a later date.

The joint venture will see each UMUSIC Hotel draw inspiration from their respective local culture and serve as creative hubs in communities. The hotels will aim to create immersive experiences for fans, guests and artists, with music and entertainment at the forefront of design, which will aim to complement the city landscape and incorporate elements of the local music scene.

Bruce Resnikoff, president and chief executive of Universal Music Enterprises, said: “Through music’s unique power to inspire and unite – especially given UMG’s unparalleled roster of artists and labels – UMUSIC Hotels will both highlight these cities’ rich music heritages and provide new opportunities for artists to reach fans in immersive, innovative and authentic ways.”

The UMUSIC Broadwater Hotel in Biloxi will integrate a performance venue and a luxury hotel, while the UMUSIC Hotel in Atlanta will include a holistic entertainment venue and UMUSIC Orlando’s design will “reflect a music-first experience for guests.”

Robert Lavia, chairman at Dakia U-Ventures, said, “Every destination holds a great story just waiting to be told through its cultural heritage and its music. Through this new concept, we will both help people discover new ways to channel their love for music and the arts and help empower the transformation of communities worldwide through cultural, inspirational, creative and conscious collaboration. And we’re thrilled to work together with Universal Music Group who shares our vision and passion about the powerful role of culture and music for each community we touch.”

Pyramid Hotel Group has partnered with the joint venture for the US operations of the hotels.

Warren Fields, Pyramid’s chief executive, added: “We’re excited to work with the Dakia U-Ventures and Universal Music Group teams to launch this new category of experiential hospitality and helping to create properties that truly embody the spirit of the communities of which UMUSIC Hotels will be a part. We share in the vision to give fans, guests and our communities best-in-class experiences around the world.”