The team behind Hong Kong-based event and entertainment company Magnetic Asia and ticketing platform Ticketflap have rebranded its ticketing division to launch Total Ticketing Limited.

The event technology solutions company headquartered in Hong Kong, which was formally named Asia Ticketing Limited, will provide clients, such as attractions and theme parks, ticketing companies, large promoters, theatres and stadium complexes with its new Enterprise Ticketing Solution (ETS).

The system can scale to meet spikes in demand and offers multiple APIs for integration with sales partners, admission control systems, CRMs, RFID cashless payments and access control.

It also provides real-time reporting via an integration with business intelligence and analytics software Tableau to provide data visualisation and analysis tools within the system.

Mike Hill, chief executive of Magnetic Asia, said: “From our beginnings as technology experts and event promoters, we are very proud to have been able bring all of our skills and experience together to provide a fantastic ticketing experience for staff, customers and stakeholders alike.

“Whilst we remain proud of our Asian roots and will continue to focus on serving the varied markets in the region, we are extremely excited about this new chapter in our evolution to a truly global offering.”

In addition, ETS provides clients with control over all aspects of ticketing, from consistent branding across customer touchpoints, to full ownership and control of data. It offers dynamic pricing, promotional tools, and clients can set their own fee structures to turn their ticketing into a profit generator rather than a cost centre.

Total Ticketing, which is owned by Magnetic Asia, the promoter of Clockenflap and Sonar festivals, has operations in Hong Kong, Singapore, the Philippines, Japan and the UK

Pete Gordon, managing director of Total Ticketing, added: “Our ETS has the power to help so many different types of businesses turn their ticketing operations from a cost centre into a profit centre and to open up manifold business development opportunities with valuable new stakeholders.

“As well as helping our clients to transform their ticketing operations and profitability, we are currently leveraging our feature-rich systems to further diversify into cutting edge skill-sharing and booking platforms, live video streaming, and immersive audience experiences – with some exciting new product news coming very soon.”