English League One football club AFC Wimbledon has rolled out a new ticketing system via a new five-year partnership with cloud-based ticketing solution SecuTix.

The deal supports the club’s move to a brand-new stadium at its historic home of Plough Lane, with SecuTix handling both ticketing and hospitality through its SecuTix 360° platform.

Klaudia Wieczorek, marketing controller at AFC Wimbledon, said: “As a supporter-owned community football club, nurturing relationships with our fans and improving their overall experience is of vital importance to us. We were keen to find a ticketing partner who, like us, puts fans at the centre of their approach.

“We were impressed with the possibilities SecuTix’s software can offer and are confident that it will help us connect with our supporters and third-party partners like never before.”

AFC Wimbledon is currently playing home matches at Loftus Road (Kiyan Prince Foundation Stadium), home of Championship club Queens Park Rangers, while work is finished up at its new 9,000-capacity home.

The League One club’s first match at Plough Lane – the location that the club departed in 1991 after 80 years – will be against Doncaster Rovers on November 3.

David Hornby, managing director SecuTix UK and Ireland, added: “We are excited to be supporting AFC Wimbledon’s triumphant return to Plough Lane with a ticketing experience to satisfy all their spectator audiences.

“With a full suite of publicly open APIs, an unlimited number of sales channels and agent portals, as well as a CRM tool, our platform will help the Club deliver growth and deeper fan relationships at this pivotal time in the Club’s history.”

Season tickets and debentures are on sale now through the new platform.

In August, AFC Wimbledon said it was looking to raise £1m ($1.3m/€1.1m) through its new seat debenture scheme.

The cash injection will help to support the club during a time of economic uncertainty due to the COVID-19 pandemic, with the 10-year debentures costing around £500 to £600 each. The club said that the £1m will support a basic playing budget and other essential operations for the 2020-21 season.