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Indie promoter Jam Productions inks ticketing deal with AXS

AEG-owned ticketing technology company AXS has teamed up with North American independent concert promoter Jam Productions.

Under the long-term agreement, Jam, which previously used the Ticketfly platform, will roll out the AXS mobile-first solution at Chicago’s Riviera Theatre, The Vic, and Park West beginning late 2020.

The agreement includes AXS’s line of services including premium reserved ticketing functionality and 3D seat maps.

Jerry Mickelson, chief executive of Jam, said: “As an independent concert promoter and venue operator, we look for every opportunity to compete more effectively. When we evaluated our options, it was clear that only AXS could give us all the tools we need to improve the fan experience and drive incremental revenue, along with better functionality to manage our business. We are excited to partner with them.”

The move will provide Chicago-based Jam, which is one of North America’s largest independent promoters, with dynamic pricing technology, membership capabilities, real-time reporting, and marketing tools to personalise the overall fan experience from discovery to purchase.

Dean DeWulf, senior vice-president for music at AXS, added: “We are incredibly proud to partner with Jerry and his team at Jam to provide a premium ticketing solution and white glove service for concerts and events at his iconic venues.”

Los Angeles-based AXS, which powers both primary and resale marketplaces, is also the ticketing partner for over 300 venues, sports teams, and event organisers around the world, including AEG, The O2, STAPLES Center, T-Mobile Arena, NCAA and the Vegas Golden Knights.