Major League Soccer (MLS) club Nashville SC has engaged sports and entertainment consulting firm Elevate Sports Ventures, and Ticketmaster, to support the ticketing strategy for its new stadium.

The deal announced today (Monday) will see Elevate and Ticketmaster lead the ticket and premium hospitality sales and strategy, along with marketing efforts, for the team’s 30,000-seat stadium at Nashville Fairgrounds, which will become the largest soccer-specific stadium in MLS upon its opening in 2022.

As the exclusive premium hospitality sales agency and ticketing provider for Nashville SC’s new stadium, Elevate and Ticketmaster will develop strategy, programming and amenities in addition to the stadium’s exclusive premium membership experience.

For the full story, head over to our sister site TheStadiumBusiness.

Image: Nashville SC