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NZ’s Super Rugby Chiefs partners with Flicket

New Zealand Super Rugby club the Gallagher Chiefs has teamed up with ticketing and data solutions firm Flicket.

The club has been working with the company and its former provider Ticket Rocket to transition the new ticketing system in time for 2021 memberships to go on sale tomorrow (Wednesday). Ticket Rocket is set to be liquidated after an application by New Zealand Super Rugby franchises the Crusaders and Hurricanes was successful in court last month.

Michael Collins, chief executive of the franchise, said: “Ticketing is a significant part of our business and we want a provider who is going to be proactive, engaged with our customers and continually striving to improve their performance so our fans get the best experience on offer.

“We are thrilled to be working with such an innovative company who thrive off being challenged. We look forward to collaboratively changing the landscape of ticketing for sporting events in New Zealand together.

“Both Flicket and our staff have been working tirelessly to build the new ticketing platform and transfer between the two ticketing systems as quickly and efficiently as possible. We look forward to working with them to deliver a user-friendly and efficient process for our fans.”

Flicket, which provides secure white label ticketing solutions, claims to be New Zealand’s fastest growing ticketing and data solutions company. The firm looks to connect the sports and entertainment industry directly with their fans and provides their partners control over the ticketing process.

Flicket co-founder Ben Calvert said: “It has been a great experience working alongside the Chiefs Rugby Club on their ticketing and membership strategy. We are both very committed to making sure the process to purchase a membership or ticket is as smooth and easy as possible and that the members who have shown their unwavering loyalty to the Gallagher Chiefs are well looked after.

“I’d like to thank the team at the Chiefs Rugby Club for all of their collaboration and passion towards elevating the experience for their fans.”

The Super Rugby season was suspended on March 14 after the conclusion of the weekend’s fixtures, due to the COVID-19 pandemic and a travel restriction that was announced by New Zealand earlier in the day. Following the suspension, SANZAAR and regional rugby boards proposed regional tournaments to replace the Super Rugby fixtures that were cancelled.

Image: Gallagher Chiefs