Ireland-based secure digital ticketing solution Tixserve has positioned itself to be the ‘go to’ provider of a legally compliant ticketing solution after the Irish government approved the drafting of anti-ticket touting legislation in September.

With COVID-19 expected to exacerbate the issue of illegal touting and above-face value pricing when live events return, organisers are turning to Tixserve, which enables the original rights owners to control the resale of tickets.

A key feature is that it enables event organisers to know the identity of each person that actually attends the concert, event or match for contact tracing purposes, whilst also delivering messaging around event timings, travel routes and venue access, as well as the most up-to-date information regarding social distancing, health protocols and event security.

The Tixserve technology facilitates the authorised exchange and/or resale of tickets based on criteria set by the rights owners in compliance with government regulations.

Following the news that the drafting of the Sale of Tickets (Cultural, Entertainment, Recreational and Sporting Events) Bill 2020 was brought forward by Leo Varadkar, the Minister for Enterprise, Trade and Employment and former Taoiseach, ministers spoke out in support of Tixserve.

Varadkar presented the legislation amid concern that reduced capacity at gigs, matches and events due to COVID-19 could lead to a surge in touting. The bill would ban the resale of tickets to live events, matches and concerts in designated venues with a capacity of 1,000 or more, at inflated prices, though there is an exemption for amateur sports clubs and registered charities for fundraising purposes.

Robert Troy T.D., Irish Minister of State for Trade Promotion, Digital and Company Regulation said in a letter to James Lawless T.D. Kildare North, last month: “I am delighted to see an Irish company developing innovative technical solutions such as the paperless mobile ticketing system developed by Tixserve. Statutory regulation should not be the only approach pursued to ensure fair and safe access to ticketed events, private enterprise can also play an important part.

“I note, in particular, the contribution that Tixserve’s ticketing solutions can make to the safe resumption of events by capturing data on attendees for contact tracing. This is a very important aspect of being able to open up events in the future and a timely development by the company.

“The impressive list of Tixserve’s clients is testimony to the quality and effectiveness of its products. I hope that, with the support of Enterprise Ireland, the company can succeed in its efforts to secure new business even in the present very difficult environment for the event sector.”

Tixserve has revealed that it will be announcing a significant new contract with a major sporting brand in the UK next week at TheTicketingBusiness Forum Online. It will also be unveiling several new product features that will help clients become COVID-19 compliant.