Indian entertainment giant BookMyShow has partnered with the Singapore Tourism Board (STB) to launch a consumer engagement initiative called My Singapore Connect.

The initiative brings together talents from India and Singapore through a four-part web series which will be released exclusively on the streaming platform BookMyShow Online, on November 28 and 29, and December 5 and 6.

The web series will include discussions across a variety of art forms, including film-making, music, food and comedy. Each episode will be headlined by an Indian artist in a conversation with their Singaporean counterpart.

The line-up will feature MasterChef India judge Ranveer Brar, who will team up with Bjorn Shen of MasterChef Singapore to share their culinary pursuits and passion for food.

In addition, Singapore’s homegrown DJ and music producer Manfred Lim (Myrne) will partner up with Indian singer-songwriter Prateek Kuhad, who was among the line-up of international artists at the off-track entertainment gala at the 2016 Formula 1 Singapore Grand Prix. The pair will perform sets and chat about how they keep their fans engaged during the pandemic and the urge to perform live once again.

G B Srithar, regional director, India, Middle East & South Asia (IMESA) for the Singapore Tourism Board (STB), said: “India and Singapore share many cultural similarities and we want to use this opportunity to further highlight and strengthen the emotional connect between both countries. We are delighted to bring together these virtual experiences and continue reaching out to people of common passions.

“The STB’s association with BookMyShow reaffirms our commitment to innovatively engage with our consumers by bringing together renowned artists from both countries to collaborate and deliver engaging, entertaining content. We hope that the ‘My Singapore Connect’ videos will delight the viewers and inspire visits to Singapore, when the time is right.”

The My Singapore Connect initiative will also enable the artists to meet in person in Singapore, when normalcy returns and travel is possible.

Marzdi Kalianiwala, head of marketing and business intelligence for BookMyShow, said: “India and Singapore have a shared culture with love and enthusiasm for all out-of-home experiences. BookMyShow’s extensive capabilities of robust data analytics, customer insights and an entertainment-loving user base of millions of loyal consumers along with STB’s rich and deep understanding of the cultural ethos of Singapore as one of the most loved global travel destinations meant this partnership was a natural fit.

“We are excited to extend this unique experience to and offer our consumers, an opportunity to be a part of enriching conversations amongst renowned artists across cinema, music, comedy and food through the virtual experience of the ‘My Singapore Connect’ initiative.”