AEG Presents has been appointed to manage a new 4,400-capacity music venue that will form part of a wider £1.3bn (€1.4bn/$1.7bn) regeneration of the Olympia London exhibition centre.
AEG’s Global Partnerships team will oversee all naming rights and partnership opportunities for the entire Olympia London campus. The team will present the assets to market and broker all deals on behalf of the investors and developers, Yoo Capital and Deutsche Finance International (DFI).
The purpose-built music venue will be located above the existing west exhibition hall at Olympia London. Construction work is underway on the 14-acre site and the project is slated for completion in 2024.
AEG Presents chief executive Steve Homer said: “This is a very exciting opportunity. Olympia is steeped in British music history as far back as Jimi Hendrix in the 60s. AEG Presents are delighted to be part of the new development and we plan to create more iconic shows for London audiences.”