Dynasty Sports and Entertainment and all of its subsidiaries, including ticket distribution software provider AutoProcessor, have combined forces under one platform and rebranded as Logitix.

The move is part of the Florida-based firm’s larger strategy to provide a unified platform that utilises all areas of the ticket sales process, from pricing and data to distribution and automation.

The transformation is being led by longtime Dynasty Sports and Entertainment executives Jon Katz and Greg Nortman.

Katz said: “It’s no secret that 2020 has been challenging for the live events industry and ticket sales. We are taking this as an opportunity to make our company stronger, improve our technology platforms, and position ourselves to help our partners once the pandemic ends.”

Logitix works with events, promoters, resellers and rights holders providing them with comprehensive inventory management tools and services. As part of the rebrand, the firm is rolling out four services aimed to provide a single solution to all participants in the live event ticketing industry.

First is a proprietary inventory management tool optimising pricing and yield management strategy for any ticket holder called Logitix Lift, while Logitix List is a distribution and fulfillment automation platform connecting ticket holders with all available sales channels.

The other two services are Logitix Live, a B2B ticket exchange bringing secondary ticket buyers and sellers together and Logitix Insights, a central hub for engagement of ticketing data.

Nortman added: “We are excited about assisting our partners in rebounding from the current environment as fans begin to return to venues. Under one unified ticketing system, we’ll help price, sell, and ultimately get your fans in their seats.”

In addition, Logitix has partnered with ZMC, a private equity investment firm for the media and communications industry, to help drive growth. Jordan Turkewitz, co-chief investment officer and managing partner at ZMC, said: “We fully support the Logitix team’s vision.

“By unifying the brand, the company is streamlining its four main offerings: inventory management with rights holders, distribution and fulfillment automation, a B2b ticketing exchange, and a hub for engagement of ticketing data. This integration is critical for the ticketing industry, which has become increasingly sophisticated and dependent on powerful technologies to drive value.”