Canadian Live Music Association (CLMA) has teamed up with supply chain software company Kinaxis to launch a new concert series that will feature approximately 30 live streamed shows from stages across the country.
In an effort to support venues that have been shuttered for months due to Covid-19, the concert series will be funded via a C$250,000 (£145,000/€161,000/$197,000) sponsorship from Kinaxis.
The allocation process for Kinaxis InConcert will be facilitated by an application process available to all professional live music venues through to February 28.
CLMA president and chief executive, Erin Benjamin, said: “We are grateful to Kinaxis for setting an example of the kind of private sector support that Canada’s live music community desperately needs.
“Kinaxis InConcert is a reason to come together to celebrate our artists, support our venues and connect to music fans. It is much needed good news for an industry that has suffered unprecedented economic hardship.”
Canada’s live music industry, like many other countries across the world, is facing seismic threats to its sustainability due to the restrictions put in place this year. Venues are closing their doors at an alarming rate leaving those who benefit culturally and financially from this sector in a precarious situation.
According to a recent study conducted by Nordicity, each venue that closes costs an average of C$575,000 in annual GDP contributions, and C$148,000 in provincial and federal taxes.
John Sicard, chief executive of Kinaxis, added: “The Kinaxis culture is anchored on the simple words ‘people matter here’. This extends to the communities where we live, work and play. Sadly, the people supporting our music industry, and especially the artists themselves, have been tremendously affected by the restrictions resulting from COVID-19, and that means we miss out on the joy they create through their live performances.
“We are thrilled to be partnering with the Canadian Live Music Association to sponsor a concert series that will put our talented artist community back on stage, where they belong, and for the venues to bring their music to their fans. After all, music is food for the soul and we could all use as much nourishment as we can get.”