Exeter Rugby Club has signed a new five-year deal with SecuTix to continue its relationship with the cloud-based ticketing engagement platform, which has been in place since 2017.

The Exeter Chiefs, which secured a historic Premiership and European Champions Cup double this year, has worked with the firm over the last three years to support its digital-first strategy and drive the adoption of mobile ticketing.

Natasha Pavis, managing director Exeter Rugby Club, said: “SecuTix has played a key role in helping us embrace digital across our entire estate. For the first time, season ticket sales and renewals are now both online, and we are also using the platform to sell a range of other products, from summer rugby camps to pre-booked car parking spaces and away fan travel.

“These are testing times for UK sport, but SecuTix provides the perfect platform to ensure we deliver excellent experiences off the pitch for our fans.”

In 2017, 60 per cent of Exeter’s sales were managed via the back office, but today that figure is 12 per cent, with 88 per cent of sales now conducted online.

In addition, the Chiefs saw average match-day attendances rise to a new record figure of 12,080 prior to the Covid-19 pandemic forcing many sporting events behind closed doors.

The Secutix 360° platform is also used to manage the events business at the 13,593-capacity Sandy Park, as well as corporate sales, fan communications and the popular Tribe Membership scheme.

David Hornby, managing director at SecuTix UK and Ireland, added: “We are very proud to renew our partnership with such an ambitious club as Exeter. The last three years have seen a digital transformation at the club. But there’s more we can do together, and with further planned expansion and the new professional women’s team, it’s an exciting time to be part of the club.”