UK not-for-profit organisation Concerts for Carers is looking to raise £50,000 through crowdfunding to build a platform that provides tickets to NHS and care workers year-round.
As a result of the COVID-19 pandemic and the ensuing pressure placed on frontline workers, many sports teams, artists and venues began promising free or discounted tickets to those employees as a means to say “thank you.”
Concerts for Carers has launched as a means to “ensure our thanks continues when everyone gets back to normal life.”
The organisation, which is also in the process of registering with the Charity Commission, said it aims to create a legacy for NHS and care workers by working in partnership with venues from across the UK who will make available free concert tickets.
The crowdfunding campaign has already raised more than £7,500, which equates to 15 per cent of its target.
The co-founders of Concerts for Carers include Mark Lambert, who previously worked at London Theatre Direct and AEG Europe, Steve Gotkine who owns Laudation Consultancy, which specialises in venue management services and events, and Aidan de Brunner, who is also the founder of Empiric and an advisor to The Ethos Network.
The organisation said in statement: “The Covid-19 crisis shone a spotlight on the NHS and Care Workers and their outstanding dedication to public health – but this is nothing new, it happens all the time and this is what Mark, Steve, and Aidan wanted to acknowledge.
“They came up with the idea of Concerts for Carers early in the first lockdown, as a way to say a permanent ‘Thank You’ and promote the health and wellbeing of the people who look after us, with FREE tickets to concerts and festivals at music venues across the whole of the UK.”
In April, the trend of offering free tickets to NHS workers kicked off, with Lancashire Cricket donating up to 5,000 tickets, several Premier League clubs chipping in more than 1,000 passes each, and boy band JLS announcing a free performance for NHS staff. However, due to COVID-19 restrictions, many tickets have not yet been redeemed.