Vivaticket has expanded into the Asian market through a new partnership with ticketing solution company MyTicketAsia.

Under the agreement, the Malaysian-headquartered firm will be the exclusive reseller for Vivaticket in Southeast Asia and will promote its integrated ticketing system in order to attract venues and events in the area.

MyTicketAsia provides businesses, organisations and venues with a self-managed ticketing solution system and, through the B2C portal, in promoting and selling tickets for top Asiatic events and venues, like Sepang International Circuit and Kuala Lumpur Sports City.

Vivaticket’s ticketing and access control solution allows users to manage every aspect related to visitor management, including CRM, resource management, food and beverage, merchandising, inventory management and payment functionalities, in addition to a wide range of choice for pricing and promotional strategies. Vivaticket’s clients include brands such as Walt Disney World, Musée du Louvre and FC Barcelona.

Luca Montebugnoli, executive chairman of Vivaticket, said: “Thanks to its ticketing system, Vivaticket already sells more than 651 million tickets per year in 50 countries, with over 2,700 installations through responsive portals and mobile apps. This new collaboration with a partner of great value will help us to increase these numbers and to expand into an important market like the Asian one.”

Dirk Sass, founder and chief executive of MyTicketAsia, added: “With our wide network and regional partners in Indonesia, Philippines, Singapore, Vietnam, Bangladesh and India we will be able to bring first class services and technology into stadiums throughout the region. We are also looking forward to building a bridge for Asian travellers to buy original tickets for venues and events managed by Vivaticket.

“Vivaticket is known to offer ticket services for many international artists, large soccer stadiums and competitions, as well as the reputable Disney California Adventure Park. This partnership opens new avenues for both sides and further future discussions are on the way. Thank you to Luca and his team for the trust and faith to build the new future of Asia ticketing and stadium management.”

Vivaticket has been an established player in the sector for years, with an expansive client portfolio that includes the main organisers of sporting events, live shows, trade fair bodies, theme parks, theatres and cultural events.