A new state-of-the-art music and entertainment venue is scheduled to open in St. Louis, Missouri later this year.
The Factory, the 3,000-capacity concert venue, will be the first new venue in the Midwest built from the ground up in more than 20 years.
The 52,000 square foot event space, being developed by The Staenberg Group, is currently booking live shows for 2021-2022.
Veteran talent buyer and festival producer Dan Merker will be the exclusive talent buyer for the venue, while Brian Carp, formerly of House of Blues in Anaheim and Dallas, will serve as The Factory’s chief operating officer.
“It’s an honour to be involved with a venue that will be such a great asset to St. Louis,” said Merker in a statement to Billboard. “The venue fills a much-needed void in the market with its capacity that St. Louis has needed for years. Its amenities are unlike any other, and we are excited to provide such a unique concert experience that will feel like a special intimate atmosphere.”
The Factory will be located at Chesterfield’s new entertainment campus called The District and will feature seven bars, state-of-the-art sound and lighting systems and more. Amenities for the talent include five dressing rooms, private production office, a catering room with an outdoor deck, stage level load in, four loading docks and space for three tour buses.
The interior will take on an industrial aesthetic, which includes features similar to old factories and manufacturing plants with finishes like weathered wood, metalwork stairs, exposed brick, vintage lighting fixtures and polished concrete.
Merker also said the decision on when to open comes down to volume and ability to cover expenses for the venue, Pollstar reports, adding that he does not want to force a grand opening at half capacity.
Image: The Factory