Tickets for this year’s restricted-capacity Super Bowl are being offered for more than $40,000 on resale sites in the US.
The most expensive seats listed via StubHub are priced at $41,400 each for Lower Level Center 111, right next to the 50-yard line in Tampa Bay’s Raymond James Stadium.
The arena will be just a third full for the February 7 championship game between Tampa Bay Buccaneers and Kansas City Chiefs due to social distancing rules, with 22,000 seats filled in the 66,000-capacity venue in Florida and some 7,500 of those allocated to healthcare workers.
The most eye-watering number on StubHub — which became an NFL Authorized Ticket Resale Marketplace in 2018 — is the $400,000 asking price for Upper Suite 142, a 20-seat section.
The cheapest tickets on offer via StubHub are listed at $7,181 in Upper Deck Corner 303.
Figures collated by aggregator TicketIQ suggest that the cheapest lower-level ticket on the market is $18,776, while the average price for all tickets is $16,305. TicketIQ claims that the most expensive single ticket is $84,383 for a lower-level seat near midfield, and that there are just over 500 tickets in total available on the secondary market.
On Location Experience (OLE), the NFL’s official hospitality partner, has unveiled its packages for Chiefs fans looking to travel to the Florida game.
Ticket packages are available for up to $22,951 per person and include an official game ticket, virtual experiences with NFL legends and a commemorative Chiefs gift. The cheapest packages begin at just over $7,438.
OLE said: “In addition to Official Ticket Packages, fans can also purchase a fully catered private suite experience. Whether a fan is looking for a multi-night stay to enjoy Super Bowl weekend in Tampa, or simply wants a gameday ticket package, On Location and Kansas City have something for everyone.”
The NFL last week announced its plans for attendance at the Super Bowl, including its honouring of healthcare workers for their service during the COVID-19 pandemic.
The majority of the healthcare workers – all of whom will have received both doses of the vaccine – set to attend will come from hospitals and health care systems in the Tampa and central Florida area. They will receive free Super Bowl tickets and gameday experiences directly from the NFL. All 32 NFL clubs will select vaccinated health care workers from their communities to attend the Super Bowl.
“These dedicated health care workers continue to put their own lives at risk to serve others, and we owe them our ongoing gratitude,” said NFL commissioner Roger Goodell. “We hope in a small way that this initiative will inspire our country and recognise these true American heroes. This is also an opportunity to promote the importance of vaccination and appropriate health practices, including wearing masks in public settings.”
At the stadium, fans will be split into ‘pods’ to support social distancing between each group of ticket-holders. These will be distanced as directed by medical professionals and will adhere to local, state and CDC guidelines.
Last year, the average resale price for Super Bowl LIV was at $6,232 via SeatGeek just before the event at Miami’s Hard Rock Stadium.
Image: Raymond James Stadium