Australian A-League club Macarthur FC has partnered with the NRL’s South Sydney Rabbitohs to give fans of both Sydney-based teams access to free tickets and discounted memberships.
According to the Sydney Morning Herald, members from the rugby and football clubs will receive reciprocal access for selected matches, with each gaining free passes to one game.
Souths members will get free entry for Macarthur’s home match against Adelaide United on February 12, and vice versa for the Rabbitohs’ match against North Queensland at Stadium Australia in July.
The wide-ranging deal will also see them both enter the market for joint sponsorship opportunities and other potential tie-ups.
Souths chief executive Blake Solly, said, according to the Herald: “There really are endless opportunities for both clubs, and potential members and corporate partners, to leverage this relationship and we’re all excited to see where we can take it.
“It’s been an absolute pleasure working with Gino [Marra, Macarthur chairman] and his team on this partnership, we wish the Bulls the best for the season and we’re looking forward to growing our base in south-west Sydney to greater scale over the coming years.”
Marra said of the Rabbitohs: “They’re a great brand, a phenomenal club – the oldest club in the NRL, and we’re the newest club in the A-League. It’s different markets, we don’t compete for the same customer, we’ll be complementary to each other.”
Macarthur, which joined the A-League this year as part of its expansion process, has had crowds this season of 4,538 and 2,609 in their first two games at the 20,000-capacity Campbelltown Stadium.
The Rabbitohs, which was formed in 1908, making it one of Australia’s oldest rugby league teams, plays at the 83,500-capacity Stadium Australia.