Tickets for Good, an organisation that enables vulnerable people to attend live events for free, has integrated Spektrix into its Ticket Bank platform to offer free tickets to its more than 400 arts venues in the UK.

The move for Spektrix, a CRM platform providing ticketing, marketing and API solutions for over 50 per cent of the UK’s arts venues, represents the first time that their software is being implemented to distribute free tickets at scale via a partner product.

Through the Sheffield-based firm’s Ticket Bank donation scheme, it aims to provide tickets to individuals who suffer from a combination of linked problems such as unemployment, poor skills, low incomes, poor housing, high crime environments, bad health or family breakdown so that they can experience the benefits that participation in the cultural arts can bring.

Anna Wiseman, head of strategic partner relations for Spektrix, said: “At Spektrix we believe that the arts are fundamental to a high quality of life and the health of our communities, so we’re thrilled that Tickets for Good have built an integration.

“We know that this will make a huge difference to many of the non-profit arts organisations we work with who already donate tickets to charities and other service providers. Now they can use our leading technology to do this in a pain-free way.”

Since its inception in 2019, the Ticket Bank has distributed thousands of free event tickets to over 500 registered not-for-profit groups across the UK. They allow venues to fill empty seats, meet social responsibility goals and give venues free access to new audience demographics.

Steve Rimmer, founder of Tickets for Good, added: “We’re absolutely delighted to be partnering with Spektrix on this direct integration to their platform. We know that attending events have a positive effect on wellbeing and look forward to helping venues in their ‘Return to Live’ as soon as possible, to help people feel healthier and happier.”

In December, Tickets for Good teamed up with technology consultancy The Curve to support the development of a new digital growth strategy. The organisation appointed the firm as its product and delivery operations partner, to advise and assist on the implementation of new tools and infrastructure.