Zense Entertainment, Thai football’s media and broadcast partner, has teamed up with Tencent Thailand to develop an app that offers fans mobile ticketing and a range of content.

The app, which is named Cheer Thai, will be integrated with the latest technology from Asian media giant Tencent and offer features and user experiences across a single platform. 

Cheer Thai, which should be launched in June or July, will offer live video of all matches, on-demand content, latest news, payment services, ticketing and gaming.

Varavuth Jentanakul, chief executive of Zense, said: “This partnership is truly inventive and innovative.

“We are very excited and proud to be able to work with Tencent in developing this sports companion app which will also be available over web, as it makes fans become more visible, relevant, have more voice and be able to truly enjoy the benefits of being a Thai football fan. It truly will recognise them and grant them the value they represent.

 “Tencent is the leading provider of entertainment platforms and world-class technology solutions. I believe that this partnership will definitely bring about a marriage of Thailand’s leading sports content together with the most advanced global technology platform and media, thereby creating enjoyable new experiences for fans to consume their football content however they want, whenever they want through the web or app.

“This relationship with Tencent future proofs the wonderful fan experiences that fans look for.”

Zense Entertainment, the content-led entertainment agency, is the broadcast rights holder for the FA of Thailand (FAT) and Thai League for the next eight years until 2028.

Krittee Manoleehagul, managing director of Tencent Thailand, said: “We are delighted to partner with Zense Entertainment as there are tremendous benefits for both of us in working together. Our technology, including the web and app developer teams, are second to none in the industry and we also offer the biggest cloud solution in South East Asia. We believe in this partnership’s success and as such are looking forward to working with the team at Zense.

“We are looking forward to creating traffic of users between Cheer Thai and these platforms to not just generate user interaction but also to create an engaging and rewarding fan ecosystem for Thai football.”

Tencent launched a strategic alliance with Maoyan, China’s leading ticketing operator, in 2019. Maoyan has since continued its development from being primarily an online cinema ticket vendor to an all-round entertainment service and cooperate with Tencent’s ecosystem, including Tencent Investment, Tencent Pictures and Tencent Music Entertainment.