Orlando’s Dr. Phillips Center for the Performing Arts has engaged contactless digital ticketing service True Tickets to aid its reopening plans amid COVID-19.

The Boston-based company has helped the Florida venue launch its secure contactless digital ticketing service, one of several new safety measures.

Dr. Phillips Center has become a hub for international, national, and local artists, welcoming more than two million guests since opening in 2014. In December, the Center launched a six-month outdoor live entertainment event, Frontyard Festival, making it one of the first in the industry to build a safe outdoor live entertainment venue of this scale.

True Tickets’ secure contactless digital ticketing service is supporting the Center’s socially distanced outdoor and indoor performances and events. By shifting to digital ticketing, the venue can bypass will call and physical ticket transactions, minimising contact between guests and colleagues.

In addition, the True Tickets service is helping Dr. Phillips Center better serve its guests by gaining information on ticket use and attendance. “True Tickets gives both our guests and colleagues peace of mind by using technology to deliver and access tickets, reducing the need for physical exchange,” said Nick Smith, senior director of ticketing services and business systems at Dr. Phillips Center.

“Through the service, we also gain insight into who actually attends each show, not just who bought the tickets. That knowledge will help us better understand our audiences, which in turn will enable us to elevate our guest experience even more.”

Using APIs, the True Tickets service has integrated with Dr. Phillips Center’s existing ticketing platform. Guests will continue to purchase tickets through the interface they’re familiar with, but True Tickets has transitioned the venue to secure contactless digital ticketing.

Matt Zarracina, CEO of True Tickets, said: “Dr. Phillips Center is a leader in its industry and has prioritised the health and safety of its employees and guests at every stage of its reopening. We’re excited to partner with them starting with their Frontyard Festival.

“Our goal is to help organisations maximise their operations and enhance the guest experience – from knowing who is in the venue to offering secure contactless admission that makes everyone feel safer.”

In October, True Tickets partnered with the Tessitura Network to offer its services to more than 700 not-for-profit arts and cultural institutions. Under the agreement, Tessitura’s clients have the ability to increase their control of ticketing from the secondary market.

It is also helping clients to analyse individual patron behaviour, as well as support them to take steps to reopen safely following COVID-19 shutdowns.

Image: Michael Rivera/CC BY-SA 4.0/Edited for size