Indian ticketing and entertainment giant BookMyShow has rolled out a pay-per-view platform for films.
BookMyShow Stream, which will be the Transaction Video-on-Demand (TVOD) model, will allow viewers to either buy or rent more than 600 movie titles, including Wonder Woman 1984, Unhinged and Tenet.
The TVOD platform uses BookMyShow’s rich user data insights to focus on personalised content discovery across specific film categories such as premieres, exclusives, world cinema, missed in theatres, festival favourites and dedicated bundles.
The entry into home entertainment is the latest addition for the company, which has already evolved from a purely online ticketing platform to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports.
Ashish Saksena (pictured below), chief operating officer – cinemas at BookMyShow said: “With ‘BookMyShow Stream’ – the largest Made-in-India Transaction Video-On-Demand platform yet, we are moving a step forward towards nurturing India’s movie consumption habit by providing users the best of global cinema right to their personal screens.
“BookMyShow Stream is an innovation that is a result of over two decades of deep consumer understanding and robust data insights on user behaviour and preferences. It will give entertainment lovers access to highly curated cinema offerings from around the world, thanks to some long-term, marquee and exclusive partnerships with global & Indian content powerhouses.”
With over 22,000 hours of content being exclusive to the platform at launch, BookMyShow Stream will feature multiple marquee premieres every Friday.
The service has deals in place with Hollywood suppliers including Sony Pictures, Warner Bros. and Universal Pictures, and with Indian producers Viacom18, Shemaroo, Rajshri Productions, Divo and Sillymonks.
BookMyShow Stream will also be one of the first Indian streaming platforms to host acquired content from Independent Film distributors like PictureWorks, Superfine Films, Impact Films, Kahwa Entertainment and VR films.
Saksena adds: “BookMyShow Stream is a natural extension of our cinemas business and respects the existing theatrical windows for content. It empowers users to pay only for the content that they watch – a prevalent trend in other global cinema markets, as yet untapped at scale in India.
“BookMyShow Stream aims to inculcate global consumption trends by providing a highly curated avenue for handpicked cinema from across the world. With flexible purchase options and a seamless user interface, this new offering furthers BookMyShow’s journey from being a gateway to an evolved curator of tent pole content experiences.”