The COVID-19 pandemic has catalysed all sectors to bet on technology.

As a historic club and pioneer in Europe, SL Benfica has not been left behind but has decided to upgrade its purchasing process for both single-ticket and business customers. To do so, the club partnered with 3D Digital Venue (3DDV), which has virtualised the Estádio do Sport Lisboa e Benfica in every detail.

The stadium has been the scene of some of the most relevant events of the last decade for European football, such as the final of the Champions League in 2014 and 2020, and five matches at Euro 2004, including the final. These events have placed it as one of the reference stadiums in Europe, with a capacity for nearly 65,000 spectators and a design and majesty that leaves everyone who visits it speechless.

So how has Portugal’s largest stadium revolutionised its online sales process? Through 3D technology, which has allowed the creation of a 3D model identical to the stadium, and which is embedded in the purchase process. As a result, each of the fans attending the stadium can see the view they will have in 360 degrees including all the details such as covers, types of seats, railings, etc. When buying a ticket, fans can navigate through the different sections of the stadium and find the seat they like best.

Head to our sister site TheStadiumBusiness.com for the full story.

Image: 3D Digital Venue