Fans of Danish Superliga football club Brøndby have shown support for rival club Lyngby Boldklub after purchasing ‘away section’ virtual tickets for their upcoming match.
Lyngby launched its virtual ticket initiative to support the club financially as COVID-19 restrictions forced Sunday’s game to be played behind closed doors.
Morten Munksgaard, communications officer at Lyngby, told BT that he was surprised when Brøndby fans suddenly started buying “away” tickets for the match.
He said: “It quickly became a competition about which fan base could buy the most tickets for the match.”
Munksgaard also added that the club would set up a ‘tifo’ in collaboration with Brondby if it sold out of the 2,800-capacity away section.
The 50 kroner (£4/€5/$6) tickets went on sale on Tuesday and, at the time of writing, the club has sold a total of more than 4,600 virtual tickets, with 2,581 of those from non-Lyngby fans.
Several clubs have opted to sell virtual tickets as a means to provide some income amidst a year mostly without fans.
Earlier this week, Scottish Championship football club Inverness Caledonian Thistle (ICT) set a new attendance record from behind closed doors after shifting more than 7,820 virtual tickets for its upcoming game against Hearts.
The initiative follows a similar move from non-League club Marine FC, which sold more than 30,000 virtual tickets for its 5-0 defeat against Tottenham Hotspur in its third round FA Cup match last month.
Chorley followed in the footsteps of its fellow non-League football club in shifting more than 2,000 virtual tickets for its glamour FA Cup draw against Premier League opposition Wolverhampton Wanderers.