Conversational AI company Satisfi Labs has agreed a new partnership with sports and live entertainment giant AEG covering its NHL ice hockey team LA Kings and Major League Soccer (MLS) franchise LA Galaxy.

The multi-year deal, brokered by AEG Global Partnerships, includes making Satisfi Labs an official partner of the Galaxy and Kings. It will bring an AI-powered virtual assistant to fans visiting the team apps and websites for real-time conversation and enhanced engagement.

The addition of the virtual assistant will also directly benefit fans in the future when they return to STAPLES Center and Dignity Health Sports Park to watch the teams play live and in-person.

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Image: Staples Center