AEG-owned ticketing technology company AXS has teamed up with North American independent concert promoter and venue owner First Avenue.

The exclusive ticketing partnership includes the six venues owned or operated by the Minneapolis-based company. They are First Avenue, 7th St Entry, Turf Club, Fine Line, The Fitzgerald Theater, and the Palace Theatre, which First Avenue co-operates with Jam Productions.

Under the agreement, First Avenue will use the full suite of AXS products and services, from where fans discover and purchase tickets to how they enter the venues.

Nate Kranz, First Avenue’s general manager, said: “As independent venues and concert promoters, the First Avenue team is constantly looking for innovative ways to offer the best experience from start to finish for the fans.

“We are thrilled to welcome AXS as our official ticketing partner, elevating our fan experience with new features like 3D seat maps at our theaters, seamless mobile tickets and transfer and a broad array of marketing and distribution capabilities, helping fans discover and purchase tickets wherever they are on the internet. They make the buying processes incredibly easy and secure, which is exactly what we want to offer.”

AXS’ ID-based mobile ticketing solution powers secure ticket delivery, transfer, resale and contactless entry into the venues. Additionally, the AXS Anywhere technology allows for promotion and purchasing on major social media, streaming, and discovery sites such as YouTube, Spotify, Facebook, Songkick, and Bandsintown.

Stephanie Streeter, senior director for AXS Music, said: “Independent venues are the lifeblood of our industry and AXS is committed to bringing the best technology to help them generate new revenues and deliver a world-class consumer experience.  

“As a pillar of their community for over 50 years, we could not be more excited about our partnership with First Avenue.”

Image: Tony Webster / CC BY-SA 4.0 / Edited for size