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Southampton’s new app marks Premier League ticketing first

Southampton FC has launched a new app via a partnership with Realife Tech, which includes a Premier League first in allowing fans to book and pay for tickets natively in the app.

Under the five-year partnership, fans will be able to download and share their tickets, then scan them at the gates for entry on matchdays.

Through the app, stadium visitors will be able to order food and beverage, receive a notification when their order is ready to collect, and then contactlessly collect from their chosen concession.

It will also connect the club’s fan engagement platforms and provide Southampton fans with news, match updates, video content and fan engagement features such as quizzes, polls and an interactive photo wall.

David Thomas, chief commercial officer at Southampton, said: “We’re excited to have developed our official app alongside Realife Tech using industry-leading technology to bring our fans closer to the action.

“The app will transform how we engage with our fans and we also look forward to seeing the benefits it will bring to match days at St Mary’s when we’re able to welcome them back.”

Realife Tech is an experience automation platform that brings together data from event venue systems, then analyses the information to provide personalised digital experiences to each individual.

The firm’s new Covid Safety Hub is also integrated into the app with a fully contactless solution for when fans return to the 32,000-capacity stadium.

Adam Goodyer, chief executive and founder of Realife Tech, added: “We are thrilled to be working with another fantastic Premier League partner to help football fans receive the news and information they want to know in-venue and at home.

“When fans are able to enjoy matches in person again, functionality like mobile ticketing, ticket sharing and contactless F&B ordering will help create a more seamless and secure experience for all.”

The company works with the venues and events, including The O2, London, Tottenham Hotspur Stadium, LA Galaxy and Indianapolis Motor Speedway.

Image: Southampton (video)