Premium ticketing marketplace Seat Unique has added Somerset County Cricket Club to its list of partners ahead of the 2021 English cricket season.

This new agreement will see the two organisations collaborate to enable Somerset members and supporters to purchase official hospitality packages and premium tickets for home matches at the 8,500-capacity County Ground in Taunton via a new online portal.

“In a difficult period for live sport, Somerset CCC are at the forefront of bringing back fans into stadiums safely and easily,” said Matt Judge, Seat Unique’s head of commercial.

“They have launched a fantastic range of hospitality and ticket-only options for the new season, with premium tickets and packages for the Twenty20 starting from £80 per person. We are delighted to be working with them to open up access to these packages for fans who want to return to live events in style.”

Seat Unique just recently partnered with Durham CCC, while other partners include the Ageas Bowl and Hampshire CCC, Manchester City FC, Chelsea FC, Scottish Rugby and European Tour golf.

Caroline Herbert, Somerset’s head of commercial, said: “This partnership will have a genuine benefit to our members and fans who will be able to seamlessly purchase or register their interest in our hospitality packages and premium ticketing options.

“The beauty of the Seat Unique platform is its extreme ease of use. This will enable our customers to comfortably purchase exactly what they want and when they want, safe in the knowledge that their transaction is occurring on a highly secure platform. We have no doubt that this will significantly improve the customer experience with regards to hospitality and premium ticket purchases.”

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