PTI Digital has agreed a multi-year deal with Oak View Group (OVG) to become the sports and entertainment company’s strategic consultancy partner for the arenas in its international regions.
The agreement announced today (Wednesday) will initially focus on the £350m (€408.3m/$486.4m) Co-op Live project at Manchester’s Etihad Campus. PTI Digital will provide venue-related expertise alongside technology, digital and data consultancy services.
PTI Digital chief executive Mike Bohndiek said: “This hugely significant relationship between OVG and PTI comes following the success of our engagement providing data, digital and technology consultancy to Co-op Live and is a real statement of intent for OVG International’s ambitions to develop world-class arenas in the digital age.”
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