Eluvio has unveiled a new streaming and ticketing platform for virtual and hybrid concerts and premium exhibitions distributed directly from artists to their global audiences.

Eluvio LIVE has been built on the patented Eluvio Content Fabric, which it claims to be the first 4K video streaming and ticketing service with all content secured and sold via blockchain contracts– with no distribution or content management fees.

The Content Fabric, which was launched in 2019, is the first blockchain-based scalable content distribution network for premium video and has been used by the likes of MGM Studios and FOX Networks.

Eluvio LIVE, which was unveiled today (Thursday) during this year’s virtual South by Southwest (SXSW) event, has now opened the technology to artists and publishers, allowing them to access owner-controlled content distribution directly to their fans, through customisable event sites and digital experiences.

Artists and publishers retain 100-per-cent ownership and rights to their content, backed by secure blockchain contracts to control authorised views and transactions.

Eluvio charges no distribution or content management fees, but adds a small percentage on top of a ticket or merchandise/digital sale.

The platform has been created to provide high-quality, low-latency streaming to AppleTV, Roku, mobile and browser platforms, and built-in geo-fencing, dynamic personalisation, digital NFT (non-fungible token) creation and merchandising for concerts, performances, sporting events, movie screenings or premieres.

Live content is automatically recorded and reusable on demand, and it can be refashioned and remonetised to support new events, creative collaborations, sponsorships, and availability windows.

Michelle Munson, chief executive and co-founder of Eluvio, said: “Eluvio LIVE was created to address the fundamental shifts taking place right now across the music and entertainment industries.

“Artists and publishers want to reach audiences anywhere in the world, in a way that gives them the highest levels of financial control, video quality, and customization. The global shift towards streaming live events, necessitated by the pandemic, will become a permanent way to amplify in-person performances when they return, and the opportunity for artists to control their content destiny via blockchain technology has come together in a unique moment.

“Eluvio LIVE will enable these ‘multi-experiential’ viewing opportunities to reach beyond the confines of physical venues, and unlock the ability of artists and publishers to continually monetise their content.”

The initial series of major concerts on Eluvio Live will be filmed and produced by Paramax Films, which will provide the content into the Eluvio Live platform.

Amos Rozenberg, chief executive of Paramax Films, added: “Eluvio LIVE is the perfect complement to live production and filming companies like ours.

“Today’s artists and producers critically need a platform they can control, that is both high quality and scalable, and more versatile and profitable to distribute and monetise their performances, and Eluvio LIVE is a breakthrough on all of those fronts.”