Gigs Live, a new hybrid concerts platform offering live musical performances online and at select venues nationwide, has launched.

The platform, founded by former executives from ViacomCBS, NBC, and Amazon, is a full-service event-content and video production company with performances produced simultaneously at designated venues and distributed globally.

The startup’s chief executive, Ashutosh Nayak, said: “Our internally developed technology stack is cloud-based and globally scalable, with streaming up to 4K and multichannel audio. It’s also completely agnostic, and can be accessed on any smartphone, tablet, laptop, game console or TV.”

Following a professionally produced concert, ticket-holders can relive the experience online as many times as they like, with a couple of songs from each concert made available free to the public on the Gigs Live platform after each event.

Fans can connect with other fans and the artists by creating their own communities on the platform. In addition, the company said ticket prices are transparent with no hidden fees.

The platform also supports artists with the majority of the revenue from ticket sales and merchandise remaining with the artist once the advance is recouped. Artists also have access to audience analytics with ticketing information shared in real time. Each concert is promoted through a multichannel marketing campaign that includes social media, PR, direct email and messaging, affiliate marketing, audio streaming apps and digital radio spots.

Gigs Live has launched with a line-up of artists, including country superstar Justin Moore (pictured) and rockers Daughtry.

Nayak added: “We select artists and work with them to develop well-produced, evergreen content. Artists just bring their craft, and we take care of the rest — from production to distribution. Using Gigs Live, an artist can make every concert a stop on a world tour.”

Gigs Live is backed by Y Combinator, a US seed-money, startup accelerator. The executive team includes Vaibhav Kharat as chief technology officer, and Larry Richter, a music industry veteran with 30 years of experience in concert promotion, talent booking and tour-event management.

“We want to innovate and add value to the entire music concert ecosystem,” Nayak said. “The COVID-19 pandemic has turned the industry upside down. But it’s also presented an opportunity to think differently about how live music can be experienced in a better way.”

Image: Gilesvillalobos / CC BY-SA 4.0 / Edited for size