Amsterdam-based Tiqets, a museum and attraction online ticketing platform, has partnered with Ticketbar.

The strategic partnership combines Tiqets’ consumer-focused platform with the other museums and attractions ticketing firm’s global affiliate partner network.

Luuc Elzinga, president and co-founder at Tiqets, said: “We have known the Ticketbar team for years and have consistently been impressed by their merchandising capabilities and close relationships with their affiliate partners.

“This partnership will strengthen our position in the market and be a great contribution to our current recovery. We are excited to work with them to bring unique ways to experience culture to their hundreds of partners, and to increase the reach of our venues in this pivotal time for the industry.”

The partnership brings the Tiqets partnerships network to more than 4,000 clients globally, with more than 1,000 new partners engaged in the past year alone.

Lars Roelofse, founder of Ticketbar, said: “Tiqets has created a powerful tech platform with best-in-class affiliate widgets, portals, and tracking tools that our partners love, not to mention top-selling tickets that their customers want.

“We are excited to continue to work closely with our partners to provide expert support so they can use our partnership with Tiqets to drive more revenue and bring even more customers to the best cultural attractions worldwide.”