AFL Victoria has signed a ticketing partnership deal with Australian ticketing and technology company INTIX.
Under the agreement, the firm will supply ticketing services for Victorian metropolitan, country leagues and clubs for 2021.
AFL Victoria, the state-level sport governing body for Australian rules football, said having a ticketing solution in place is one of a number of services made available to support 92 leagues and 1,200 clubs in meeting Victorian Government COVID-safe requirements.
Alex Grant, chief executive of INTIX, said: “As a Victorian-owned business we have experienced first-hand some of the most severe impacts the pandemic has caused the sporting and events industry.
“Since the pandemic and restrictions hit Victoria in early 2020, we have been working hard at INTIX to support local sports and events to digitise ticketing and better meet COVID-safe requirements.
“We are honoured to be working with AFL Victoria to support our iconic local footy leagues and clubs and will ensure we continue to strive for the highest standards for our clients.”
INTIX, which provides digital ticketing services that include online ticketing, point of sale, member passes and gate operations, already works with a number of state league teams across Australia including, Port Melbourne, Frankston and Subiaco. It also recently provided ticketing at the WAFL finals series and grand final.
Grant continued: “Going digital is good for meeting COVID-safe requirements because you can more accurately contact trace and manage patron density, but in addition, it can also help you keep a better track of money and save a lot of time.
“We are excited to be a part of this and look forward to supporting the leagues and clubs in going digital and meeting government COVID-safe requirements.”
The announcement comes shortly after the Victorian government eased restrictions on gatherings and mask wearing, among other rules. Stadiums are able to fill to 75 per cent as part of the latest easing of coronavirus restrictions in the state.