NBA basketball franchise the Minnesota Timberwolves has ramped up its partnership with point-of-sale solutions provider VenueNext by announcing that its Target Center arena will offer an entirely contactless fan experience.
The venture will leverage VenueNext’s mobile commerce platform, with the two parties having initially joined forces in June 2017 to launch the team’s new mobile app. The mobile-only fan experience through the Timberwolves app will now include all tangible fan touchpoints, from buying and storing tickets to scanning and paying for food and beverage and merchandise.
Timberwolves chief operating officer, Ryan Tanke, said: “When we introduced mobile ticketing in 2015, we believed a completely mobile experience would be the future. Timberwolves fans are early adopters and mobile ticketing naturally led us down the mobile-only path for concessions.