Live Nation has appointed Sherri Sosa to lead its newly unveiled Venue Nation business, which includes more than 100 venues across the US.

In her new role as president of Venue Nation, Sosa will oversee all operations, business development and marketing for the live entertainment giant’s expansive portfolio of owned and operated venues in the US, including amphitheatres, ballrooms, theatres, and clubs.

She will work closely with Bob Roux, president of Live Nation Concerts and Tom See, chief operating officer of Venue Nation, to oversee operations, growth and development of the venue management business, as well as key artist and partner relationships.

Venue Nation’s portfolio consists of over 200 owned and operated venues worldwide.

Roux said: “We are excited to have Sherri join our team and lead our world-class portfolio of venues across the U.S. Venues are the heart of the industry, where artists and fans come together for unforgettable live music, and we cannot wait to see Sherri help take Venue Nation to the next level.

“Her experience in bringing brand experiences to life and her passion for the guest experience are sure to energise our venues as we welcome live music back into our lives.”

Sosa has more than 25 years of experience working in entertainment, hospitality and venue operations, working the last 18 of those years for Caesars Entertainment Corporation.

In her roles, she has overseen the growth of iconic brands such as the Flamingo, Paris, Planet Hollywood Resort and Casino, Harrah’s New Orleans and more, as well as the cultivation of a new brand identity in the Linq in Las Vegas.

Sosa has also been instrumental in the development of new hospitality projects ranging from celebrity chef restaurants to tourist attractions and VIP experiences.

She said: “It is an incredible honour to be leading Venue Nation’s robust portfolio of venues across the US during this pivotal time for the industry.

“Venues are at the heart of the live music experience, and I am excited to help continue to grow the business with the best in class venues management team at Live Nation and to be able to bridge my years of experience in entertainment and hospitality with my passion for live events.”

The news comes shortly after Live Nation teamed up with livestream platform Veeps to equip over 60 concert venues across the US with livestreaming technology.

Image: Live Nation