Rakuten Europe has partnered with ticketing agency Coras, which is the official event-ticketing partner of Ryanair, to offer members tickets for a range of music, sport, theatre and attractions.

Under the agreement, Club Rakuten members will be able to buy tickets directly through their membership accounts.

Mark McLaughlin, chief executive of Coras, said: “We’re excited to partner with Rakuten Europe, a subsidiary of Rakuten, Inc., one of the world’s leading internet services companies, so their members can buy the best event and attractions tickets when using Club Rakuten in the UK plus earn Rakuten Points on every purchase.

“Coras’s vision is to offer consumers tickets of all kinds, seamlessly integrated in existing customer journeys. We’re particularly proud to be partnering with the pioneer of an ecosystem reward model, Rakuten, to bring even more value to Club Rakuten in the UK.”

Coras enables online brands to sell the best tickets for events and activities through a single API integration, with real time access to ticketing inventory.

Tim Birchinall, senior director and head of membership at Rakuten Europe, added: “We’re delighted to partner with Coras, the leading distribution technology provider in the ticketing space. We’re really looking forward to adding this new offering to our Club Rakuten and can’t wait for our members to collect Points on every ticket purchase as they get back to live shows and attractions in 2021.”

Japanese firm Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to approximately 1.4 billion members around the world.