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Oxynade launches sports ticketing solution

Oxynade by SecuTix, the Belgium-based e-ticketing as a service (eTaaS) provider, has launched a new sports ticketing platform aimed at mid-sized clubs.

The new sports solution on Oxynade’s platform is aimed at those sports teams that might not be able to implement a dedicated ticketing service or that currently only have an online ticket registration form for collection.

Oxynade is a self-service, online and mobile white label solution, which primarily focuses on smaller events, festival promoters and ticketing agencies.

Its cloud-based API allows the system to connect with external tools and technologies the clubs use. There are three different service levels: Power, Advanced and Ultimate, depending on the features needed. This allows mid-size sports clubs to respond quickly and in an agile manner to the fans’ needs.

The Oxynade platform features a new season card sales system, which will soon have an online renewal feature allowing smaller clubs to handle their own season cards.

It also has a new web point-of-sales system to ease sales on match days. Other recent developments include a membership option to register fans and grant privileges and also allow them to transfer seats to friends or business partners.

Hans Nissens, managing director of Oxynade by SecuTix, said: “The last year has forced a digital transformation across all sports clubs at every level. However, many cannot afford to have dedicated ticketing managers or staff, so there is a real need for a cost-effective solution that can be maintained by the sales, marketing or operation teams.

“These clubs typically have a volume of tickets per year between 10k and 100k, including season tickets, and they need a digital, mobile platform without the costs and complexities of the systems used by the bigger clubs. Oxynade by SecuTix is an easy to use platform that can be up and running in just a couple of weeks. It gives clubs access to the very latest in ticketing technology and the tools to improve fan engagement and ultimately revenue.”

The new sport-specific solution follows Oxynade’s work with sports clubs, including German football club Viktoria Berlin and the Latvian professional basketball team VEF Riga.

The product has a roadmap for the next three years, according to Nissens, so it will be adding new features along the way. It will begin selling to “smaller” clubs, before stepping up to mid-sized clubs next season, until it reaches the lower boundary of the SecuTix 360° Platform. The move means that SecuTix can cover the complete professional sports market without having to downscale its main platform.