California-based TicketManager has acquired event accreditation and corporate guest management firm Sports Systems.
The buyout of the platform that provides a similar service will add more than 250 corporate and team customers to TicketManager’s portfolio of companies and teams.
TicketManager, which helps companies better manage, distribute and monetise their corporate tickets, will now offer a comprehensive suite of products and services across sponsorship, ticketing, guest management and event accreditation to a large community of brands in sports and live events.
Tony Knopp, chief executive and co-founder of TicketManager, said: “We are building the largest, most extensive, and most exclusive community in sports and live events to get tickets in the right hands and drive measurable business. We have long admired Sports Systems and are excited to add their technology and customers to TicketManager.
“The Sports Systems acquisition perfectly positions us to meet the broad spectrum of evolving needs of clients across the industry, as we anticipate the full return of fans and VIP guests to sports and entertainment events.”
Sports Systems is widely recognised for providing clients with technology and services for media, staff and volunteer credentialing, guest registration, and sponsorship asset management. It has worked with sponsors and partners of the Olympic Games, FIFA World Cup, the Super Bowl and other major events.
Jim Daigle, president and founder of Sports Systems, added: “TicketManager is the ideal company to join forces with, as our two firms have long shared the same purpose: creating solutions that simplify the challenges faced by rights holders and corporate partners across sports and entertainment.
“We are thrilled to become a part of an expansive and powerful community of sports and event professionals with shared interests and common goals.”
TicketManager partners with players in the tickets and corporate event industry including Ticketmaster. By working inside the apps customers already use, TicketManager allows businesses of all sizes to manage, analyse and resell company tickets, while driving greater ROI and ensuring compliance.
Most recently, TicketManager released the relationship-focused All Access Community, a network in sports and live events to buy, sell and share tickets and suites with other companies.