Tix has become the new ticketing partner of Amsterdam’s iconic concert hall, The Royal Concertgebouw.
Describing the deal as its biggest to date, Iceland-headquartered Tix will lead ticketing services for the Dutch venue that typically hosts more than 900 events and 700,000 visitors per year.
The Concertgebouw, which was previously partnered with SeatGeek, dates back to 1888 and has welcomed some of classical and contemporary music’s most prestigious names, from Gustav Mahler and Richard Strauss to Louis Armstrong and Sting.
A spokesperson for the venue said: “Tix offers The Concertgebouw a complete ticketing solution that fits in well with its many high demands. We are certain that Tix will provide us with a future-proof system and that new developments will have a short lead time.
“The UX is very user-friendly for the many different colleagues who will use it on a daily basis. Finally, the cooperation with the Tix team is very pleasant, the team is progressive and continuously offers feasible solutions.”
The Concertgebouw, which has two arenas, is currently closed due to COVID-19 restrictions but has events scheduled from May 27.
A Tix spokesperson said: “By far our biggest customer until now, we are extremely happy and thankful for this great opportunity. We look forward to our cooperation and can say with full confidence it is going to be great.”
Tix has signed a string of deals in recent months, including the Gothenburg Opera in Sweden, Norwegian concert hall Oslo Konserthus, Luxor Theatre in Rotterdam and its first two Belgian clients, deSingel and Opera Ballet Vlaanderen.
TodayTix acquires Broadway Roulette
Meanwhile, TodayTix Group has completed its acquisition of US-based ticketing operator Broadway Roulette.
Broadway Roulette will retain its own branding and website, while joining the larger suite of TodayTix Group products. The news comes as New York Governor Andrew Cuomo announced this week that Broadway shows can reopen in September, with tickets back on sale now.
Broadway Roulette users add details of when they would like to see a show and how many seats they require before the app’s algorithm then pairs them with tickets to a surprise show that matches their criteria.
Broadway Roulette’s team, including chief executive Elizabeth Durand Streisand, will move over with the company.
TodayTix chief executive Brian Fenty said: “As a business, we’re on a mission to find a seat for everyone. That oftentimes requires finding new audiences through innovative technologies and unique, but established, communities. Liz and her team have created a business that sits at the crossroads of both, leveraging complex (but fun!) technology with audiences who buy in non-traditional ways.
“Most importantly, though, the team was exceptional, and we’re always looking to bring new voices to our organisation.”
Explaining the app, Broadway Roulette co-founder Durand Streisand said: “Our aim is to gamify the ticket-buying experience so that more people see more shows, more often.
“We believe that joining TodayTix Group will allow Broadway Roulette to expand our innovative model to other geographies and verticals, while strengthening our capabilities and reach within Broadway.”