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Eventbrite Boost platform launched to enhance social media performance

Eventbrite has unveiled its new Eventbrite Boost platform designed to enhance organisers’ social media and marketing output.

Eventbrite Boost provides tools for event creators to increase their following on social networks, such as Instagram and YouTube, create branded emails and marketing materials, promote their events on social media, track ticket sales, and optimise and automate their advertising, all directly on Eventbrite.

Real-time dashboards deliver personalised recommendations on the best marketing campaigns to run based on when people are most likely to buy tickets, and also provide direct insight into how their campaigns are performing. A budget optimiser also ensures that advertising outlay is effectively and automatically reallocated to the best performing channels.

Eventbrite said a recent YouGov survey found that 55 per cent of event-goers said they typically find out about shows on social media. The company also found that more than half of organisers do not actually know whether their marketing campaigns are working.

“We know event creators are eager to market their events, reach new audiences and increase attendance, especially as they relaunch their in-person event businesses,” said Tamara Mendelsohn, chief marketing officer at Eventbrite.

“There are many different marketing tools available, but none are built specifically to promote events, and it can be intimidating to try to figure out which to use and how to use them.

“We created Eventbrite Boost to reduce complexity and help event creators save time and money by automating their marketing campaigns, so they can grow their audiences while focusing on what they do best: producing and hosting awesome experiences that bring their communities together.”