People on the move: ASM Global, Live Nation and more

Rebecca Barry will return to ASM Global as director of people and culture for the venue management company’s Asia-Pacific operations from tomorrow (Tuesday).

Barry (pictured top left) previously established ASM Global’s HR operations at Sydney’s Stadium Australia ahead of the city’s staging of the 2000 Olympic Games. Barry has also worked as general manager of organisational development at ASM Global-owned Venues Live, where she oversaw the opening of Perth’s Optus Stadium.

Since returning to Sydney, she has had continued oversight of Stadium Australia and Bankwest Stadium in western Sydney. In her new role, she will be based at ASM Global’s Sydney offices at Qudos Bank Arena.

Barry has also spent 10 years as general manager of HR for the RAS Sydney, covering all of its activities at the Sydney Showgrounds at Sydney Olympic Park, and has worked for England’s Rugby Football Union in the hospitality and publishing industries.

Joe Berchtold is set to become Live Nation’s chief financial officer as well as its president after it was announced that Kathy Willard is to retire.

Willard will depart her role at the end of June but remain as an advisor to the management team.

Berchtold (pictured top right) joined Live Nation as chief operating officer in 2011 and has been group president since 2017.

“I’m grateful for the opportunity to have worked so closely with Kathy for over a decade, particularly over the past year as we prepared for this transition,” said Berchtold.

“I look forward to taking a deeper focus on our financial operations and continuing to lead Live Nation alongside Michael and our incredible global executive team.”

As president, Berchtold oversees a number of corporate functions and leads many of the company’s performance improvement and strategic initiatives. Previously, he was president of Technicolor Creative Services, and before that a partner with McKinsey and Company.

Sam Yardley has been promoted to executive vice-president, North America at the Two Circles agency.

Yardley joined Two Circles in November 2013 and has led a number of projects to help professional clubs and governing bodies grow commercial revenue across ticketing, membership, retail and hospitality. Prior to joining Two Circles, Yardley spent over seven years at Accenture.

Tickets for Good (TfG) has appointed Courteney Deutschmann as client account manager and brought in Scottish Music Industry Association executive director Jason Edwards as music industry advisor.

Deutschmann (pictured top centre), who worked previously for Ticketmaster as an artist services manager, will oversee all TfG’s client accounts, working especially closely with partner venues across the UK to foster and develop stronger relationships.

Edwards, formerly head of music at DICE, will advise on music industry strategy and oversee TfG’s interaction with artists and event organisers.

The company said: “This role is vital to continue growth, especially with the rollout of the TfG-NHS scheme now underway, enabling the opportunity to work with more artists wanting to give-back and support good causes, with greater demand and ticket distribution available via the TFG partner organisations.”

Universal Music Malaysia (UMM) has promoted Kim Lim to the position of managing director, Universal Music Malaysia, effective immediately.

The company said that the appointment comes as part of a series of strategic hires to further expand and bolster the senior management team as part of UMM’s effort to “accelerate domestic artist development and label growth within the region”.

Lim has held a variety of senior roles within the company since joining in 2014, most recently serving as senior director of new business and artist management and head of marketing and sales for Malaysia.

Experience automation platform Realife Tech has appointed Rick Cabrera as chief technology officer and Marc Sandoval as senior vice-president of revenue.

Cabrera and Sandoval join the company from Experience, the mobile ticketing technology company which recently closed down. Cabrera will run Realife Tech’s entire tech and engineering teams in London and Atlanta.

Realife Tech has also named former Experience chief executive Junior Gaspard as lead advisor and a member of its Global Advisory Board.

The Florida Panthers NHL ice hockey team has named Sam Doerr and Bryce Hollweg as chief strategy officer and executive vice-president, respectively.

The Panthers have also hired Joshua Korlin as vice-president of corporate partnerships and promoted Adam Summerell to senior vice-president of sales, services and ticket operations; Adam Lawson to vice-president of sales and service; Chiara DeLuca to vice-president of ticket operations and event sales; and Janine Kurpiel to vice-president of merchandising and retail operations.

Queensboro FC, an expansion club of the United Soccer League (USL), has appointed Adam Schneider as its new president.

Schneider will be responsible for the club’s business divisions, including strategy, sales, marketing and operations. Schneider’s appointment comes after Queensboro FC recently detailed plans to build the first soccer-specific stadium in New York City and he will spearhead the roadmap and development of the project.

Schneider will report directly to Queensboro FC owner Jonathan Krane. Schneider previously served as head of entertainment at Palace Sports & Entertainment, overseeing the arena of the Detroit Pistons NBA team as well as the company’s three outdoor amphitheatres.

Do you have news of an appointment that we should know about? Get in touch by emailing and we’ll include it in our next round-up.